Everlane × NYT
FOR EARTH DAY, EVERLANE PARTNERED WITH THE NEW YORK TIMES TO REPORT ON THE MOST IMPORTANT STORY OF OUR TIME: CLIMATE CHANGE. FOR EACH CLIMATE COLLECTION PRODUCT SOLD, NINE PUBLIC SCHOOL STUDENTS WILL RECEIVE ACCESS TO THE NEW YORK TIMES THROUGH ITS SUBSCRIPTION SPONSORSHIP PROGRAM FOR ONE YEAR.
AT EVERLANE, THEY BELIEVE THAT TO MAKE GOOD DECISIONS, YOU NEED TO START WITH THE FACTS. AND NO ONE IS BETTER AT BRINGING THE TRUTH TO LIGHT THAN THE JOURNALISTS AT THE NEW YORK TIMES. SO ON EARTH DAY 2019, THEY WORKED TOGETHER TO GIVE STUDENTS ACCESS TO REPORTING ON THE MOST IMPORTANT STORY OF OUR TIME: CLIMATE CHANGE.
FOR EARTH DAY, EVERLANE PARTNERED WITH THE NEW YORK TIMES TO REPORT ON THE MOST IMPORTANT STORY OF OUR TIME: CLIMATE CHANGE. FOR EACH CLIMATE COLLECTION PRODUCT SOLD, NINE PUBLIC SCHOOL STUDENTS WILL RECEIVE ACCESS TO THE NEW YORK TIMES THROUGH ITS SUBSCRIPTION SPONSORSHIP PROGRAM FOR ONE YEAR.
AT EVERLANE, THEY BELIEVE THAT TO MAKE GOOD DECISIONS, YOU NEED TO START WITH THE FACTS. AND NO ONE IS BETTER AT BRINGING THE TRUTH TO LIGHT THAN THE JOURNALISTS AT THE NEW YORK TIMES. SO ON EARTH DAY 2019, THEY WORKED TOGETHER TO GIVE STUDENTS ACCESS TO REPORTING ON THE MOST IMPORTANT STORY OF OUR TIME: CLIMATE CHANGE.
TEAM
EVERLANE CREATIVE TEAM
EVERLANE.COM
NEW YORK TIMES CREATIVE TEAM
NYTIMES.COM
CREATIVE DIRECTION:
ALEXANDRA SPUNT
DESIGN DIRECTION:
ANDREA DRAKE
DESIGN:
ELAINE LIN, MARK JOHN MANGAYAYAM
COPYWRITING:
ABBEY ABATE
NYT PHOTOGRAPHY:
JOSH HANER
PRODUCT PHOTOGRAPHY:
CÉSAR MARTÍNEZ
EVERLANE CREATIVE TEAM
EVERLANE.COM
NEW YORK TIMES CREATIVE TEAM
NYTIMES.COM
CREATIVE DIRECTION:
ALEXANDRA SPUNT
DESIGN DIRECTION:
ANDREA DRAKE
DESIGN:
ELAINE LIN, MARK JOHN MANGAYAYAM
COPYWRITING:
ABBEY ABATE
NYT PHOTOGRAPHY:
JOSH HANER
PRODUCT PHOTOGRAPHY:
CÉSAR MARTÍNEZ
Year
2019
dicipline
Branding
digital/print
2019
dicipline
Branding
digital/print
Everlane × NYT Collaboration LogoEverlane × NYT Landing Page (Desktop)
Everlane × NYT Crewneck Tee
Everlane × NYT Printed Material (Detail)