Art Direction

Thousands of fans gathered for the show at the Coliseum in LA, which had been transformed into a futurist, celestial dreamscape. Working with MATTE, we led creative production for the livestream of the Ye × Drake “Free Larry Hoover” concert, as well as production for the after-film. Working directly with Ye's team, show creatives, Amazon and IMAX stakeholders, we oversaw the creative production of the film capture—from pre-visualizing the shot list in Unreal Engine, to hiring the key personnel, and overseeing post-production.

Designed with MATTE Projects as Sr. Art Director

Managing Partner: Max Pollack

Chief Creative Officer: Matthew Rowean
Project Managerr: Ara Barzingi
Design: Mark John Mangayayam, Emily Hall, Ted Xiong, & Noel Zheng
Experiential: Rene Gibson

2021