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Hint 2017
Identity, Packaging




Driven by our desire to provide the best gourmet food for everyday living, our aim to inspire and excite the imagination of all food lovers. With products sourced and selected from around the globe, Hint is a private label focused on providing natural ingredients for your connivence.

We wanted to approach the food industry differently, it’s not just about what you see. To do this, our research pointed us to an audience that is encouraged to cook for themselves. Hint can be described as an action or the quantity of something. We developed a system that could explain both definitions. Our goal was to create packaging that would engage our audience to cook more and also look good doing it. All of our containers were selected carefully in order to take minimal space and for easy arrangement.





Designed as a student at Academy of Art University.

Instructor: Michael Osbourne
Team: Elizabeth Khuu, Jihae Gu, Mark John Mangayayam, Hyunjin Yoon



Packaging (overview)






SPICES (Label)






Spices (Overview)






oils (overview)

oils (label)






Rub (label)






Rub (overview)





Whole Spices (label)








Whole Spices (overview)
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