itsmarkjohn.com
Everlane × NYT

FOR EARTH DAY, EVERLANE PARTNERED WITH THE NEW YORK TIMES TO REPORT ON THE MOST IMPORTANT STORY OF OUR TIME: CLIMATE CHANGE. FOR EACH CLIMATE COLLECTION PRODUCT SOLD, NINE PUBLIC SCHOOL STUDENTS WILL RECEIVE ACCESS TO THE NEW YORK TIMES THROUGH ITS SUBSCRIPTION SPONSORSHIP PROGRAM FOR ONE YEAR.

AT EVERLANE, THEY BELIEVE THAT TO MAKE GOOD DECISIONS, YOU NEED TO START WITH THE FACTS. AND NO ONE IS BETTER AT BRINGING THE TRUTH TO LIGHT THAN THE JOURNALISTS AT THE NEW YORK TIMES. SO ON EARTH DAY 2019, THEY WORKED TOGETHER TO GIVE STUDENTS ACCESS TO REPORTING ON THE MOST IMPORTANT STORY OF OUR TIME: CLIMATE CHANGE.

TEAM

EVERLANE CREATIVE TEAM
EVERLANE.COM

NEW YORK TIMES CREATIVE TEAM
NYTIMES.COM

CREATIVE DIRECTION:
ALEXANDRA SPUNT

DESIGN DIRECTION:
ANDREA DRAKE

DESIGN:
ELAINE LIN, MARK JOHN MANGAYAYAM

COPYWRITING:
ABBEY ABATE

NYT PHOTOGRAPHY:
JOSH HANER

PRODUCT PHOTOGRAPHY:
CÉSAR MARTÍNEZ


Year

2019



dicipline

Branding
digital/print
Everlane × NYT Collaboration Logo
Everlane × NYT Landing Page (Desktop)
Everlane × NYT Clothing Tag (Desktop)
Everlane × NYT Crewneck Sweater
Everlane × NYT Crewneck Tee
Everlane × NYT Printed Material (Detail)
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︎︎︎ portfolio is available upon request.
© 2021. all rights reserved.
︎︎︎ PORTFOLIO IS AVAILABLE UPON REQUEST.