For Earth Day, Everlane partnered with The New York Times to report on the most important story of our time: climate change. For each Climate Collection product sold, nine public school students will receive access to The New York Times through its subscription sponsorship program for one year.
At Everlane, they believe that to make good decisions, you need to start with the facts. And no one is better at bringing the truth to light than the journalists at The New York Times. So this Earth Day, they worked together to give students access to reporting on the most important story of our time: climate change.
For thiscollaboration we created assets that would share a few articles about climate change. Although this topic could get overwhelming, our goal was to simplify what is happening to the world around us.
During this process, we worked with the New York Times team to create the Everlane approach of their Truth campaign. Together we were able to share our values through the power of truth and jorunalism.