There are 8 billion tons of plastic on the planet. And once it’s made—it never goes away. Everlane made a commitment: No new plastic in our entire supply chain by 2021. The first step: The ReNew Collection.
Companies are making more virgin plastic than ever. Plastic gained popularity back in the ‘50s because it was cheap to make and relatively durable. Turns out, its durability is part of the problem. Once new plastic is made, it stays on the planet forever.
We created a package to distribute product from the collection to brand ambassadors, influencers, and friends of the brand. Each box was created to be recycled, just like the every product shipped within them.