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Suffix. 2020

In a developing cultural shift, athletic culture in Kuwait is taking off. Suffix, an emerging events and sports management company, was ready to grow with this movement and needed a new brand language that had room for their ambitions.

Hybrid worked to capture the essence of sport from the individual's perspective taking inspiration from training, personal motivation, sports trackers and all the ways we challenge ourselves through sport. The result is a dynamic and energetic brand that brings aspirational sport to a burgeoning sport culture, hungry for the freedom and emotion athletics can deliver.

Designed with Hybrid Design.

ECD: Dora Drimalas
CD(s): Caleb Kozlowski, Brett Newman
Art Director: Olivia Ward
Designer: Mark John Mangayayam

 Poster Set (Arabic/English)

Logo/Pattern Animation

App Design

Landing Page

Icon Grid System

Icon System 

Business Cards

Wild Postings

Color Palette

Sticker Set

Misc. Apparel

Logo Anatomy

Style Guide
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