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Suffix identity 

In a developing cultural shift, athletic culture in Kuwait is taking off. Suffix, an emerging events and sports management company, was ready to grow with this movement and needed a new brand language that had room for their ambitions.

We worked to capture the essence of sport from the individual's perspective taking inspiration from sports trackers, training, personal motivation and all the ways we challenge ourselves through sport. The result is a dynamic and energetic brand that brings aspirational sport to a burgeoning sport culture, hungry for the freedom and emotion athletics can deliver.


year
2020


Dicipline
Branding, Print/Digital

Team
Hybrid Design (HYBRID-DESIGN.COM)
Executive Creative Direction: Dora Drimalas
Creative Direction: Caleb Kozlowski & Brett Newman
Art Direction: Olivia Ward
Design: Mark John Mangayayam