Tread by Everlane

A NEW KIND OF SNEAKER BRAND


↑ TOP VIEW OF TREAD BY EVERLANE PACKAGING
↑ BIODEGRADABLE FOAM SPECIFICALLY MADE FOR EACH SHOE SIZE

↑ LOGO REVEAL UPON OPENING THE PACKAGE

↑ INFORMATION ON THE PACKAGE

ABOUT:

A new kind of sneaker brand. 


In April 2019, Everlane created a new kind of sneaker brand that make the world’s lowest-impact sneakers. Upon their release, 500+ seeding boxes were sent to influcencers, ambassadors, and friends of the brand. Within these boxes you’ll find not only the world’s lowest-impact sneakers, but also biodgradable foam and recycled cardboard with eco-friendly ink.


YEAR MADE:

2019


CREDITS:

Creative Director—
Ben Vrazo
Alexandra Spunt

Design Lead—
Felix Roos

Design—
Mark John Mangayayam
Jordan Vouga

Copy—
Frances McInnis

Product Photography—
César Martínez





 
LESS, BUT BETTER.
© IMJ, 2019. ALL RIGHTS RESERVED.