Free Larry Hoover Concert

Art Direction

Information

Working directly with Ye's team, show creatives, Amazon and IMAX stakeholders, we oversaw
the creative production of the film capture—from pre-visualizing the shot list in Unreal Engine,
to hiring the key personnel, and overseeing post-production.

Thousands of fans gathered for the show at the Coliseum in LA, which had been
transformed into a futurist, celestial dreamscape - the entire collaborative concert was
the first concert ever to be live-streamed in IMAX reaching a massive global audience.

Team

Thousands of fans gathered for the show at the Coliseum in LA, which had been transformed into a futurist, celestial dreamscape. Working with MATTE, we led creative production for the livestream of the Ye × Drake “Free Larry Hoover” concert, as well as production for the after-film.

Working directly with Ye's team, show creatives, Amazon and IMAX stakeholders, we oversaw the creative production of the film capture—from pre-visualizing the shot list in Unreal Engine, to hiring the key personnel, and overseeing post-production.

Thousands of fans gathered for the show at the Coliseum in LA, which had been transformed into a futurist, celestial dreamscape - the entire collaborative concert was the first concert ever to be live-streamed in IMAX reaching a massive global audience.

Matte Projects

Max Pollack
Matthew Rowean
Emily Hall
Ted Xiong
Noel Zheng
Rene Gibson
Ara Barzingi