Visual Identity
Packaging

A tribute to the modern goddess and the collective power of women. Embodying beauty and strength. Breaking ground with every step.

It’s the details that make our Gap x Cult Gaia pieces. Much of the aesthetic mirrors organic forms, both hard and soft. Think gold grommets and chain link straps. Balanced by faux fur and curvature where you least expect it. A wardrobe for the modern goddess.

Designed with Gap as Creative Lead

VP of Creative: Calvin Leung

Creative Director: Justin Ryan Kim

Design: Mark John Mangayayam & Katarzyna Pelc
Social: Jacqueline Boehm & Leilani Choi
Digital: Brienne Hong

Marketing: Tobi Gbile

Photography by Louise Thornfeldt & Maria Thornfeldt

2024