Visual Identity

Packaging

Introducing Gap and Madhappy, a nod to heritage, grounded in personal expression. With reference from the Gap archive, the collection offers a renewed take on the arch, world standard globe, and genuine gap logo. Featuring an assortment of outerwear, denim, fleece and accessories across men, women and kids.

Designed with Gap as Creative Lead

VP of Creative: Calvin Leung
Creative Director: Justin Ryan Kim

Design: Mark John Mangayayam & Katarzyna Pelc

Social: Jacqueline Boehm

Digital: Brienne Hong

Marketing: Sarah Lemp

Phogtography by Zoë Ghertner

Production by Connect The Dots

2024