Collaboration with:
Jihae Gu
Elizabeth Khuu
Hyunjin Yoon
Driven by our desire to provide the best gourmet food for everyday living, our aim to inspire and excite the imagination of all food lovers. With products sourced and selected from around the globe, Hint is a Private Label of Ethos focused on providing natural ingredients
produced by specialist, artisan suppliers.

We wanted to approach the food industry in a differently, not just by what you see. To do this, our research pointed us to an audience that is encouraged to cook for themselves.

Hint can be described as an action or the quantity of something. We developed a system that could explain both defnitions. Our goal was to create packaging that would engage our audience to cook more and also look good doing it. All of our containers were selected carefully in order to take minimal space for easy arrangement.