Suffix Identity
In a developing cultural shift, athletic culture in Kuwait is taking off. Suffix, an emerging events and sports management company, was ready to grow with this movement and needed a new brand language that had room for their ambitions.
We worked to capture the essence of sport from the individual's perspective taking inspiration from sports trackers, training, personal motivation and all the ways we challenge ourselves through sport. The result is a dynamic and energetic brand that brings aspirational sport to a burgeoning sport culture, hungry for the freedom and emotion athletics can deliver.
In a developing cultural shift, athletic culture in Kuwait is taking off. Suffix, an emerging events and sports management company, was ready to grow with this movement and needed a new brand language that had room for their ambitions.
We worked to capture the essence of sport from the individual's perspective taking inspiration from sports trackers, training, personal motivation and all the ways we challenge ourselves through sport. The result is a dynamic and energetic brand that brings aspirational sport to a burgeoning sport culture, hungry for the freedom and emotion athletics can deliver.
TEAM
HYBRID DESIGN
HYBRID-DESIGN.COM
EXECUTIVE CREATIVE DIRECTION:
DORA DRIMALAS
CREATIVE DIRECTION:
CALEB KOZLOWSKI AND BRETT NEWMAN
ART DIRECTION:
OLIVIA WARD
DESIGN:
MARK JOHN MANGAYAYAM
HYBRID DESIGN
HYBRID-DESIGN.COM
EXECUTIVE CREATIVE DIRECTION:
DORA DRIMALAS
CREATIVE DIRECTION:
CALEB KOZLOWSKI AND BRETT NEWMAN
ART DIRECTION:
OLIVIA WARD
DESIGN:
MARK JOHN MANGAYAYAM
YEAR
2020
DICIPLINE
BRANDING
ART DIRECTION
PRINT/DIGITAL
2020
DICIPLINE
BRANDING
ART DIRECTION
PRINT/DIGITAL
Logo/Pattern Animation
Landing Page
App Design
Logo Anatomy
Icon Grid System
Icon System
Poster Set (Arabic/English)
Sticker Set
Color Palette
Misc. Apparel
Business Cards
Style Guide