itsmarkjohn.com
TREAD by Everlane

In April 2019, Everlane decided to create a new kind of sneaker brand that make the world’s lowest-impact sneakers, TREAD by Everlane. Upon their first release, 500+ seeding boxes were sent to influcencers, ambassadors, and friends of the brand.

Within these boxes you’ll find not only the world’s lowest-impact sneakers, but also biodgradable foam and recycled cardboard thats printed with eco-friendly ink. All made with our environment in mind.

TEAM

EVERLANE CREATIVE TEAM & TREAD CREW
EVERLANE.COM

CREATIVE DIRECTION:
ALEXANDRA SPUNT, BEN VRAZO

DESIGN DIRECTION:
FELIX ROOS

DESIGN:
JORDAN VOUGA, MARK JOHN MANGAYAYAM

COPYWRITING:
FRANCIS MCINNIS, ALEX APPLEGATE

PRODUCT PHOTOGRAPHY:
CÉSAR MARTÍNEZ


YEAR

2019



DICIPLINE

PACKAGING
Packaging Detail (Outside)

Packaging Detail/Foam (Inside)

Packaging Detail (Inside)

Packging Detail (Typography)
Packaging Destail (Inside)

Packaging Detail/Foam (Inside)
© 2021. All Rights Reserved.
︎︎︎ portfolio is available upon request.
© 2021. all rights reserved.
︎︎︎ PORTFOLIO IS AVAILABLE UPON REQUEST.