TREAD by Everlane
In April 2019, Everlane decided to create a new kind of sneaker brand that make the world’s lowest-impact sneakers, TREAD by Everlane. Upon their first release, 500+ seeding boxes were sent to influcencers, ambassadors, and friends of the brand.
Within these boxes you’ll find not only the world’s lowest-impact sneakers, but also biodgradable foam and recycled cardboard thats printed with eco-friendly ink. All made with our environment in mind.
In April 2019, Everlane decided to create a new kind of sneaker brand that make the world’s lowest-impact sneakers, TREAD by Everlane. Upon their first release, 500+ seeding boxes were sent to influcencers, ambassadors, and friends of the brand.
Within these boxes you’ll find not only the world’s lowest-impact sneakers, but also biodgradable foam and recycled cardboard thats printed with eco-friendly ink. All made with our environment in mind.
TEAM
EVERLANE CREATIVE TEAM & TREAD CREW
EVERLANE.COM
CREATIVE DIRECTION:
ALEXANDRA SPUNT, BEN VRAZO
DESIGN DIRECTION:
FELIX ROOS
DESIGN:
JORDAN VOUGA, MARK JOHN MANGAYAYAM
COPYWRITING:
FRANCIS MCINNIS, ALEX APPLEGATE
PRODUCT PHOTOGRAPHY:
CÉSAR MARTÍNEZ
EVERLANE CREATIVE TEAM & TREAD CREW
EVERLANE.COM
CREATIVE DIRECTION:
ALEXANDRA SPUNT, BEN VRAZO
DESIGN DIRECTION:
FELIX ROOS
DESIGN:
JORDAN VOUGA, MARK JOHN MANGAYAYAM
COPYWRITING:
FRANCIS MCINNIS, ALEX APPLEGATE
PRODUCT PHOTOGRAPHY:
CÉSAR MARTÍNEZ
YEAR
2019
DICIPLINE
PACKAGING
2019
DICIPLINE
PACKAGING
Packaging Detail (Outside)
Packaging Detail/Foam (Inside)
Packaging Detail (Inside)
Packging Detail (Typography)
Packaging Destail (Inside)
Packaging Detail/Foam (Inside)
