Branding
Web Design

Wisdom is an innovative new full-service billing company partnering with dental practices to outsource insurance collections and patient billing. Leveraging a unique combination of custom-built AI technology and highly trained billing professionals, Wisdom is transforming the way dental practices support their patients through a new, modern approach to dental billing.

The design concept is anchored in rounded, mouth-like shapes that inform an array of expressive charts, graphs, and statistics. The logo, embodying both a tooth and the letter 'W,' symbolizes the brand's dental focus, while also evoking the image of an open mouth. Supporting these visuals, our spot illustration style is designed to complement the infographics, while also being used as stand-alone iconography when needed.

Designed with A LINE Studio as Design Lead

Co-founders: Nick Monkhouse & James Trump
Program Lead: Tess Lenk

Strategy: Christine Takaichi
Copy: Valarie Frost

Design: Mackenzie Pringle, Mark John Mangayayam, Grace Cai, & Bryce Carson

UX: Jamie Zirkle

Motion: Bojan Milinkovic

2024